Behind-the-Scenes at the Oriflame 50th Anniversary Cruise

Did you miss our Gold Conference? Then check out Editor Sophia Marinho de Lemos’ recap of the cruise!

We head for Civitavecchia, Rome’s main port, to board the ships. Oriflame has chartered two luxury vessels – Reflection and Silhouette – to take 6000 Leaders and their spouses through the Mediterranean Sea. People have come from over 60 countries and the energy is electric!

We set sail to a party on the top deck, where there’s live music and lots of dancing – we even spot our founders on the dance floor!

We’re up early for “Swedish Gympa,” a fun exercise class hosted by our Wellness team on the top deck. After a delicious breakfast, it’s time for the Expert Sessions in the theatre.

First up is our Skincare Experts! They announce our new skincare mobile app that helps our Consultants identify skin ageing and recommend products. Our Wellness team then present Protein Blend – our newest Wellness product!

Finally, our Digital Experts offer some handy advice about how to use social media for business growth. With lots to talk about, there’s free-time by the pool and cocktails overlooking the sea – a few people even catch a glimpse of a pod of dolphins on the horizon!

We arrive at the small Greek island of Mykonos in time for lunch. There’s free time to head to one of the islands exclusive beach clubs, join a traditional dance class or head to the boutiques that line the cobble stone allies. Oriflame has also organised a Wellness walk – a fantastic way to take in the sites!

We wake up in Kusadasi, a seaside town in Turkey. Oriflame has branded the port with a landmark akin to the famous Hollywood sign, which means lots of photos and selfies! We take a tour of the ancient city of Ephesus and explore the bazaar before heading back to the ships.

Today is the jewel in the conference crown; the Oriflame rally in Athens. We drive to the arena to celebrate our 50th Anniversary in style!

Our CEO, Magnus Brännström, opens the rally with a heartfelt thank you to his wife. The theme of family continues as our Chairman interviews our founders – his father and uncle, Robert and Jonas af Jochnick. They share their inspiring story to cheers from the audience.

It’s impossible not to feel inspired as our Leaders share their experiences with the audience, and take to the stage to receive new titles to fireworks and gold confetti!

Swedish pop singer and Eurovision Song Contest winner, Måns Zelmerlöw, perform some of his hits, and even receives the new NovAge skincare set for men to take home!

We put our full day at sea to good use! There’s a product vernissage where you can try out lipsticks, get a makeover, experiment with the skincare app and have a photoshoot with our new accessories – it’s the perfect way to spend time between regional meetings! There’s even an accessories fashion show in the evening – Anna af Jochnick is seen on the catwalk!

It’s our last day onboard and wow do we have fun! We watch an incredible show in the theatre before heading to our Gala Dinner dressed in black tie. Half way through the meal we’re surprised with opera singers – we catch a few people joining in.

Our farewell party is an unforgettable experience; two small airplanes release fireworks above the ships and we dance the night away under the stars!

Worte von: Fotografien von: Oriflame