1. WE HAVE 50 YEARS OF EXPERTISE
Since the launch in 1967, we have gained five decades of expertise within the beauty industry. This helps us create scents that people truly adore!
2. WE WORK WITH MASTER PERFUMERS
We are very proud to work with the best perfumers in the world, such as Master Perfumers Olivier Cresp, Maurice Roucel, and Nathalie Lorson, to name a few. They are industry icons that have created world-famous fragrances.
3. WE HAVE WON MULTIPLE AWARDS
Our fragrances have won widespread acclaim from best-selling magazines’ reader’s choice awards to the prestigious FiFi Awards held by organisations partnering with the Fragrance Foundation. Most recently, My Destiny won Lifestyle Femme at the 2016 Russian FiFi Awards, which is like winning the Oscar’s in the world of perfumes.
4. WE’RE ONE OF THE WORLD’S BIGGEST FRAGRANCE BRANDS
Our fragrances are loved in more than 60 countries around the world. And in most of these countries we are amongst the Top 5 fragrance sellers. That’s something to be proud about!
5. WE HAVE PROVEN QUALITY OF PRESTIGE PERFUMERY
We strive to meet and exceed the quality levels of prestige perfumery. Together with perfumers, we carry out tests to make sure our fragrance quality levels meet the standards of prestige perfumery. Tests are done with professionally trained panels and measure fragrance impact, diffusion and longevity at 6 hours.
6. WE SELL ONE FRAGRANCE EVERY SECOND
Our fragrances are so popular that we sell one fragrance bottle every second. That’s amazing!
7. WE HAVE ALMOST 100 DIFFERENT KINDS OF FRAGRANCES
Accounting for a vast range of both women’s and men’s fragrances, there’s currently almost 100 different scents available across the globe. Find your favourites here!